The International Salon and Spa Expo Long Beach is the largest cash-and-carry, professional beauty event on the West Coast. Recognized worldwide as the premier beauty event in North America, ISSE Long Beach is committed to the evolution of the beauty industry, offering the most sought-after professional tools and products and the most relevant industry education available.
The floor was brought to life by transforming the footprint (located right in the center of the show) into the worlds of Clairol, Nioxin, Sebastian and Wella Color Charm. Each brand had its own “installation” showcasing each distinct brand by celebrating and elevating the stylists who use the products to bring their artistry of hair to the world and everyday life.
Each installation had specific stylists who conducted hair color and styling demonstrations throughout each day, with brand ambassadors collecting data capture on tablets, and COTY sales representatives and educators distributing samples and collecting leads for product distribution and education workshops.
From the moment attendees entered the world of P&G, they engaged with the brand through captivating demonstrations and target appropriate samples based on their specific hair type.
From the projection monitors showing “real time” demonstrations (courtesy of InSync) and the installations providing a 360 degree view of the creative process, all who experienced the COTY brands were engaged from the moment they walked onto the floor.
