Best Buy marked the arrival of the new PlayStation® 4 and Xbox One consoles with an exclusive gaming tournament, Best Buy’s ULTIMATE GAMERS SHOWDOWN! Over the course of two weeks Madden fanatics in eight top markets throughout the country – New York, San Francisco, Boston, Los Angeles, Detroit, Chicago, Minneapolis & Atlanta – battled for the title of ultimate gamer. The tournament series culminated with an event at world famous AT&T Stadium, where the winners in each market came together and went head-to-head in the final round on the world’s largest free-hanging HD screen. The ULTIMATE GAMERS SHOWDOWN traveled from coast to coast for over 2 weeks, meeting for the final round of competition in Dallas.
Leading up to the event there was a regional and national media frenzy that continued to drive awareness to the culmination of the tournament as well as positioned Best Buy as THE place for your ultimate gaming needs. Inside AT&T Stadium attendees and winners were greeted by the Cowboys’ mascot, Rowdy, and the Dallas Cowboys Cheerleaders. At the conclusion of the tournament, the Ultimate Gamers Showdown Champion was joined by Grammy Award winning artist, gamer, and self-proclaimed best Madden player in Entertainment, The Game, for a once in a lifetime head-to-head competition – all covered by the top sports news outlets from ESPN to FOX Sports!