Along with our partners at Adult Swim, we are proud to have been awarded not one but two Adweek Experiential Awards for Best Activation $2M – $5M & Best Activation by a Media Brand for the 2019 Adult Swim Festival at Banc of California Stadium.
We created a festival where fans were immersed in brand love. They were given the opportunity to connect with Adult Swim and like-minded fans like never before. We wanted fans to feel seen and heard by the brand, but also surprised and delighted by the activities and entertainment in a space that combined everything they love about Adult Swim in one place. We leveraged our knowledge of Adult Swim fans to curate a complete Adult Swim experience that brought the best of the on-air brand into reality.
We turned up the “WOW” in every way, producing thematic activations and surprising appearances onstage, as well as ‘never been seen before’ panels and screenings.