If anyone had any doubts about the synergy between Afropunkers and Toyota or music and automotive, this execution showcased the harmony between the event and automaker like a sweet verse and chorus.
The epic experience, activated by Burrell Communications and NCompass, included in-vehicle activations Carpool Karaoke and Prius Green Photo Booth, sustainable rap battles hosted by Dead Prez’s own Stic, body glow oil DIY seminars, and premium dopeness with Afrocentric T-shirts and tote bags. The Toyota Green Initiative proved to be festival of its own!
The results; the activation surpassed data capture goals by a whopping 87% with over 9,500+ attendees visiting the Toyota activation area.
This was the second successful year Toyota activated at Afropunk. Key learnings from year one were applied to make the program an overwhelming success for attendees and partnership with Afropunk.