American Born Moonshine is an authentic, legal moonshine (un-aged corn whiskey) that honors the tradition and story of the indomitable rebel spirit of America. To support its national launch, NCompass developed and executed an integrated 360° marketing plan, which includes a roll-out of markets across the country.
By positioning American Born Moonshine as an enhancement to consumers’ current experiences, we appealed to the trendsetting consumer target in their environment with a program that offered each person the opportunity to discover moonshine for themselves and encouraged them to “pass the jar” and to share with their friends. The plan is working and ABM continues to be the market leader.
