NCompass and RIM partnered on an incredible international contest where consumers described in 25 words or less why Foo Fighters and BlackBerry rock! One winner from each of the eight markets received the once-in-a-lifetime performance in their garage and amazing BlackBerry products. With every contest submission participants were automatically entered into the sweepstakes to win great prizes. A custom designed website provided the perfect platform for consumers to get program information, to enter the contest, to learn about the new Foo Fighters album and to discover new products by RIM.
A successful radio promotion in key markets garnered additional awareness and participation in the contest driving thousands of BlackBerry and Foo Fighters fans to enter the contest and sweepstakes for the amazing prizes.