To get Cougar Town fans new and old excited for the upcoming season, NCompass created a multi-tiered DJ Endorsement and Radio Promotion campaign that was quirky and fun, just like the gang in Cougar Town.
DJ Endorsements, airing across the country, reminded listeners that Cougar Town was back with all-new episodes. All DJs received their very own Cougar Town-branded wine bra so they could grab a glass on the go, or while sitting at home enjoying Cougar Town.
To keep listeners engaged and excited about Cougar Town throughout the season, endorsing DJs asked listeners to help them celebrate National Drink Wine Day with an all-new episode of Cougar Town. Through on-air spots, listeners were directed to an online contest page that featured a personal video from the endorsing DJ, encouraging them to enter for their chance to win a deluxe wine fridge and a gift card to stock it up, courtesy of Cougar Town.
On National Drink Wine Day each station aired programming-style chatter segments, announcing their Grand Prize winners while encouraging listeners to celebrate National Drink Wine Day by grabbing a glass and watching an all-new episode of Cougar Town that night!