Guitar Hero Warriors of Rock

Designed the Paramount Studio backlot “New York Street” to become an exact replication of 315 Bowery where the infamous club was located intersecting Bleecker Street in the East Village. Guests entered the event via a 40’ black carpet area with NYC police barricades, rocker-style brand ambassadors, NYC Bleecker Street subway station set, bucket street drummer, colorful Guitar Hero building graffiti, concert-style event poster wild postings, and live music (played by known musicians) from the game’s soundtrack.

Even the façade looked exactly like the original CBGB including weathered stucco, plumbing pipes, 2nd floor windows with curtains and store fronts flanking the entrance, which doubled as emergency exits. The club entrance façade attached to the buildings on either of an intersection masking the street and creating a location for CBGB.  Actual club décor was used including Hilly’s office, PA speakers, cash register, neon signs and even the original front doors of the club. Life-size graphic wall panels were created by utilizing archived 360⁰ photography to exactly replicate the interior of the club. In addition, to bring “CB’s 313 Gallery” to life, a full gallery was built and the most famous rock photographers’ (who shot during the prime days of the club) images were displayed – including Blondie, The Ramones, Patti Smith, Talking Heads, the B-52’s, Joan Jett & the Blackhearts, the Dead Boys, The Police and many more.

The Love Ride 25th Anniversary