Atlantic Records / Neiman Marcus SXSW

The Neiman Marcus “Make Some Noise” campaign champions bold women with bold voices who are shaking up the status quo and leading the way forward. As we celebrate Noisemakers in technology, fashion, film, music, food, art and business, we want to inspire all women to join in, speak up and make some noise in their own lives. ​​

During the day as the Make Some noise House on Rainey, panel discussions brought in large crowds of aspiring Noisemakers with Laura Dern, Rosario Dawson, Frieda Pinto and Jenna Bush Hager speaking to their own  experiences as bold women with bold voices.   At night Atlantic records handpicked a lineup of artists that rocked the house, and included Grammy Award-winning artists Clean Bandit, Kaleo, Marina and the Diamonds, Milo Greene and Max Frost.  Throughout the three days, thousands of SXSW festival goers explored the house and had multiple opportunities to make some noise of their own.

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