Scuba Libre Collection Launch

The creative passion of the Swatch Scuba Libre collection represented that there’s no limit to the power of our imagination, and encouraged us all to be ‘Mad About The Sea’. The launch of the collection started with a two-day celebration in New York City that was followed by a national tour, with stops in Miami and Los Angeles.

The launch announced a partnership with the City of New York Parks & Recreation’s Swim for Life program that enriched the lives of 500 second graders with a 10-week water safety education course, and included a press event at the High Line 14th Street passage that transformed the urban environment into an underwater realm to unveil the collection. Through the national tour, we invited people to dive into an underwater urban adventure where fashion and art united as one – compete with mermaids, dj’s and a massive waterfall swing.

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