The Weather Channel Upfront – Ice Hotel

Awe-inspiring. Surreal. Unrestrained and extravagant… Every year television networks across the board make it their business to put on the event of the century. The Weather Channel Upfront did just that, and then some …

Over fifty guests from some twenty different advertising conglomerates were invited to experience the spectacle that unfolded at the Hôtel de Glace on March 11th. They dined at tables of ice. They danced the night away in an igloo-turned-nightclub. They looked on as The Weather Channel presented its upcoming year from a remote location that no one but The Weather Channel would dream of going … bringing home one very important point: The Weather Channel is not just about giving you the weather. It’s about bringing the weather to life.

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