U2 360° World Tour

44 Shows. 13 Countries. 3.5 million attendees. Over 2,300 Brand Ambassadors Worldwide (9 languages). Over 4,400 total local crew hired and managed. 68 separate custom designed VIP Corporate Hospitality areas constructed in backstage venue locations. 20 private suites built out. 3,084 VIP guests. 33 unique BlackBerry business units participated. 35,000 employee tickets distributed. 3,300 branding placements. BlackBerry Experience Centers positioned at key locations (concourses, ticket gates, parking lots, festival spaces) via GEM cars, custom structures, interactive kiosks. Aerial Advertising. 94,000 unique downloads of custom app.  Local carrier integration. Over 32 million impressions. Over 85% of concert attendees reached. PHEW!!!!!

BlackBerry activations were the best we have ever had at the stadium – thank you for enhancing our concert guest experience

La La Land at the Hollywood Bowl