Small Appliances That Do Big Things

Nationally recognized chefs were challenged to create restaurant grade cuisine using only small appliances.​ Top chefs embraced the challenge and hosted Best Buy in-store culinary extravaganzas across the country. The roster included one three-time Iron Chef winner, three Top Chef contestants, three Top Chef Masters contestants, three Food & Wine Best New Chef winners, and four James Beard Foundation Award Winners. These chefs leveraged their social media influence, driving thousands of their loyal fans to Best Buy locations to participate in these events and demo small appliance products.

The Small Appliances That Do Big Things program over delivered on every single metric originally set for the program. Our partnership with nationally recognized chefs, local DJ's, bloggers, kitchen designers and culinary schools created buzz and brought current and new customers to our stores. We would like to make this program an annual celebration of creativity and culinary excellence.

NBA 2K Launch