Nationally recognized chefs were challenged to create restaurant grade cuisine using only small appliances. Top chefs embraced the challenge and hosted Best Buy in-store culinary extravaganzas across the country. The roster included one three-time Iron Chef winner, three Top Chef contestants, three Top Chef Masters contestants, three Food & Wine Best New Chef winners, and four James Beard Foundation Award Winners. These chefs leveraged their social media influence, driving thousands of their loyal fans to Best Buy locations to participate in these events and demo small appliance products.