A national retail tour was created to promote the launch of Club Beats, an exclusive stand along area within key stores designed to serve as musical experience destination. The national Club Beats retail tour featured world-class artists in store performances/appearances that included Lady Gaga will.i.am, Dr. Dre , Timbaland, Robin Thicke, LMFAO, and Diplo featuring Major Lazer.
Even Jimmy Iovine, Chairman Interscope – Geffen – A&M and renowned producer joined in the activities. The tour established the foundation for ongoing Club Beats events that continued to engage consumers by featuring local music celebrities, product demos, seminars and performances.
An integrated marketing program was created that included local and national media online, social, in-store and radio promotion and PR.