NCompass, with DISH Network and the Woo Agency, activated a multi-market program to create awareness and to increase subscriptions to the NFL Network. The program took via large-scale tailgate parties on game day at sports bars and NFL stadiums around the country. Fans, professional athletes and NFL cheerleaders won NFL Network branded premiums (over 650K distributed) and participated in fun football themed activities designed to engage consumers with the NFL Network brand and offering.
The most fanatical fan from each NFL city was flown to Denver to participate in a Guinness World Record sanctioned competition to see who could watch TV the longest (content provided by DISH Network). In a show of solidarity all but one participant watched TV for over three days to unofficially break the record. Those are true fans!